Evolving Group Dentistry presents:
The Enterprise Hygiene Leadership Roundtable
‍ ‍ January 12–13, 2027 · Austin, TX
Fifteen DSOs. Two working days. Your hygiene leader and executive sponsor leave with a quantified 2027 hygiene growth initiative, clear ownership, and a 90-day execution plan.
What is hygiene capable of contributing to your growth plan?
Your hygiene schedule represents more than a production number.
It influences patient retention, access to care, clinical consistency, doctor treatment, and the capacity of each practice to grow.
But the opportunity varies by organization—and by location.
One group may need to recover unused capacity. Another may need to stabilize its workforce, improve periodontal care, strengthen recall, or address inconsistent doctor–hygiene integration.
The first task is to determine where the opportunity sits. The next is to understand what it is worth, what it will cost to capture, and who will lead the work.
That is the work of this roundtable.
Your business is the working material.
The roundtable combines facilitated discussion, peer exchange, and structured planning around your organization’s hygiene performance.
We will use the Hygiene Flywheel, Heidi’s five-lever framework, to examine the systems that influence growth and identify where your group should focus.
You will work through the financial opportunity, operational constraints, leadership requirements, and measures of success.
On Day 2, your executive sponsor joins the process so the plan can be evaluated and developed together.
The goal: a quantified 2027 Hygiene Growth Plan with clear ownership and executive support.
Two leaders. One shared plan.
The roundtable is designed for dental groups with five or more locations. Each organization brings two participants.
Seat One: The leader responsible for hygiene performance
Attends January 12–13
You may be a Director or VP of Hygiene, Clinical Director or another leader accountable for hygiene across the group.
Your title matters less than your responsibility.
You bring the operating reality: staffing, capacity, clinical standards, performance differences, and the challenges of moving multiple practices in the same direction.
You will build the case for your priorities and work directly with your executive sponsor to develop the plan.
Seat Two: The executive who can approve and support the work
Attends January 13
Typically a CEO, COO, or CDO, this participant can evaluate the opportunity, allocate resources, and establish the accountability needed for implementation.
You will examine the proposed growth opportunity, test the assumptions, and agree on what the organization should pursue.
Participation is limited to 15 organizations to allow meaningful discussion and focused work.
Who Is This For?
This is built for organizations at real enterprise scale — more than five locations — and for two people inside each one.
Seat One - The person who will own hygiene growth in 2027.
Both days. Most often a Director of Hygiene (or various other titles), and increasingly it's a Clinical Director who has been handed hygiene growth as a 2027 objective. Either is right. The test is simple: when your 2027 hygiene number comes up in a leadership meeting, who is expected to answer for it? You leave with a plan developed alongside your executive sponsor, with clear expectations for implementation and support.
Screening is by function, not title. If you're the one accountable for hygiene performance across a multi-location group, you're the right person, whatever your organization calls the role.
Space is limited to fifteen organizations, by design — this stays a working room, not an audience.
Seat Two - Their executive sponsor.
Day Two only. CEO, COO, or CDO. The test here is also simple: who can say yes to the plan, including the money and the people it needs? In one day, you’ll help shape a quantified initiative, identify the investment required, and agree on how your team will measure progress.
From operating reality to an executable plan.
Day 1 | January 12
Hygiene and clinical leaders
8:30 a.m.–4:45 p.m.
Understand the business. Identify the opportunity. Build the case.
Start with the challenges affecting your hygiene team and the expectations of your executive leadership.
Examine your hygiene economics and work through the Hygiene Flywheel against your own data. Identify the opportunities that deserve attention—and the constraints that could prevent progress.
Develop a draft growth initiative with financial assumptions, resource needs, ownership, and measures of success.
Prepare to discuss that initiative with your executive sponsor on Day 2.
Day 2 | January 13
Executive sponsors join
8:30 a.m.–3:45 p.m.
Evaluate the opportunity. Align on investment. Plan the execution.
Executive sponsors begin with a facilitated peer discussion about hygiene performance, operating challenges, and growth priorities.
At 10:00 a.m., hygiene and clinical leaders join their executives.
Together, you will test the proposed initiative, refine the financial case, agree on priorities, and establish the support needed to move forward.
The day concludes with a written plan and a clear process for reviewing progress.
The Two Days
The questions we will work through.
Economics and growth
Where is hygiene contributing to performance today? What do capacity, completed visits, collected revenue, and labor costs reveal about the next opportunity?
Workforce and capacity
How can staffing, retention, scheduling, and utilization support more consistent access and performance? Where might assisted hygiene fit?
Clinical care and doctor integration
Where do periodontal care, diagnosis consistency, patient communication, and the doctor–hygiene handoff need attention?
Leadership and execution
What does your hygiene leader need to succeed? How should authority, regional support, accountability, and executive involvement work across the group?
Technology and scale
Which tools support the priorities you have identified? How can an improvement become a repeatable system across locations?
These topics provide the structure. Your organization’s priorities determine where you focus.
Leave with a plan your organization can use.
Your 2027 Hygiene Growth Plan will bring together:
A prioritized growth initiative grounded in your organization’s data.
A quantified opportunity with explicit assumptions.
The resources and operating changes required.
A named leader responsible for execution.
Defined measures, milestones, and an executive review process.
A 60-day follow-up to assess progress and address barriers.
The plan connects the financial case with the work required inside your practices.
You leave knowing what you intend to improve, who owns it, and how leadership will support and measure progress.
Led by someone who has owned the operating result.
Meet Heidi Arndt
I started my career as a dental hygienist. Since then, I have led hygiene nationally, built and sold a consulting business, and served as both a COO and CEO in group dentistry.
As founder of Enhanced Hygiene and Enhanced Practice, I worked with dental groups on the clinical, operational, and leadership systems behind hygiene performance.
As CEO of Strive Dental Management, I led an organization that achieved 23% same-store growth through a successful equity event.
Those roles taught me to look at hygiene from both sides: what teams need to deliver consistent care, and what executives need to make a sound investment decision.
I have hosted dental industry conferences for the past five years. Through Evolving Group Dentistry, I am bringing those perspectives together in a focused working room.
I will facilitate both days and help you connect the opportunity in your numbers with the changes required to capture it.
Reserve a place for your leadership team.
January 12-13, 2027 | Austin, Texas
$2,200 per organization — both seats.
Includes:
One hygiene or clinical leader attending both days.
One executive sponsor attending Day 2.
Facilitated working sessions and planning material.
Development of your organization’s 2027 Hygiene Growth Plan.
A 60-day follow-up.
Limited to 15 dental groups with five or more locations.
Applications close December 31, 2026, or earlier if all places are filled.
Help dental groups put their hygiene growth plans into action.
We are inviting five sponsor organizations whose expertise supports enterprise hygiene performance.